Tourism industry is gaining a prominent role in socio-economic development of the regions, especially in developing countries. Today more and more countries are envisaging sustainable tourism. The pertinent question is how to promote tourism and ensure at the same time that it is a vehicle for growth and development, which is sustainable. In view of the fact that tourism is an economic activity which is deeply linked to a particular territory and to local variables.
Travelling is one of the favourite activities of mankind. Tourism has to be beneficial to both, visitor as well as the host region, and this is possible so long as the visitor’s needs are less than the environmental ability to cope with these needs.
Kerala Panchayat, has to play a proactive role to fulfil the aim of sustainable tourism. It has the primary role of ensuring that the environment for both locals and the tourists is clean, safe, healthy, accessible and stimulating. It should aim at mobilizing the social, financial and natural capital of a place towards sustainable tourism which will benefit the local community.
Panchayats are the grassroots institutions. Panchayats are best suited to deal with the challenges of tourism and to manage effectively local natural, financial and human resources, adequacy of infrastructure, basic services and the impact of tourism on community life.